Young tech-savvy 'sponges' are a key target for revamped ST

American consultants Bain & Company recommended last year that The Straits Times pay more attention to tech-savvy sponges who soak up all sorts of news from the paper and then go online for more. Partly with this in mind, the national newspaper will be revamped on Friday 8 August.

• Read the full story on the ST website by clicking here.