Public policy, public opinion and the trust deficit
Cherian George
The government is convinced that making its presence felt in social media will reap dividends. On their own, though, such efforts will probably fail. Increased communicativeness will be more persuasive only if the context – the communication environment – changes. The element in the communication environment that is critically lacking, without which any additional communicativeness would be futile, is trust. That trust cannot grow if the media are forced to side with public policy against public opinion 100% of the time, if we lack independent institutions to scrutinise the work of the executive, and if the government continues to conflate party interests with national interests. Full Story






